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 Cookies help to provide a more personalized experience and relevant advertising for you, and web analytics for ushubspot sequences best practices  onboarding, satisfaction surveys, company/industry news and press release monitoring, new opportunities, etc

I am hoping to create a workflow that bridges the gap between Sales and Marketing. . Multiple Meeting Links and Sequences. The email reply will also be logged on the CRM record. First, I love the perspective from . To learn more, and to see a full list of. After deal creation, you can automatically create the ticket record and trigger the email send. Choose Contacts: Once your sequence is set up, navigate to the "Contacts" section, select the contacts. During the session, attendees had the opportunity to ask live questions and discuss their industry specific use-cases with a. In your HubSpot account, go to Automation > Sequences. This HubSpot hosted session was an open forum specifically designed for HubSpot's customers in the Health Care industry. Then, you can use the persona to write personalized emails that will. ) The list will then populate with contacts associated to. If you want to personalize this email or send a different email based on a record property, using if/then branches: Hi , Deals can't be enrolled in sequences, only contacts can be. Suggest you chat with support team using the in-app help option to get more clarityI've worked very closely with Sales teams for the past 4 years, and when I bring up sequences as a tool to use, I'm sometimes greeted with "But we do outbound prospecting also, how can it help us there?" However, I would always challenge them that the sequence tool is more than a way of sending automatic emails to engage with your. Growth Hackers ’ Jonathan Aufray agrees too, saying “The most effective way to nurture leads is through emails. Would be great if HubSpot would supply an "unenroll" action similar to the "enroll" action, but it seems they prefer to squeeze their customers through more and mo. They should be a key element to your. (Knowledge base: Enroll and unenroll contacts in sequences using. Once you've considered all of these factors and documented your process, you're going to review your work. Segmentation is an important part of sending great emails. Connect with the apps your team already uses. There's limited public apis for the sales tools. There's limited public apis for the sales tools. Hi , I wanted to refer you to this related post where explains how to add a meeting link to an email template and shares screenshots of what the template looks like when you add a personalization token for an owner that has multiple meetings. We use cookies to make HubSpot's community a better place. Segment Your Audience: Tailor your sequences to specific audience segments. Optimize the email's preview text. g. Like in the previous best practice, you’ll want to use your leads’ engagement behavior to decide when to send your emails. . For ease of use, we want to keep as much in HubSpot as possible so our Sales Team doesnt have to juggle mulitple platforms. Powerful Sequence Ideas. When someone replies, books a meeting etc, a contact leaves the sequence automatically. Gather insights from your. I have gone to add our email signature to Hubspot, via Settings > General > Email > edit email signature . Understand and get started with HubSpot sequences' best practices. I use sequences daily! I also recently wrote an article on how to use HubSpot Sequences to engage cold leads:Hi everyone, When someone signs up for our trial, we try to call asap. Then you'll know how to automate more of your sales process. Updated: June 10, 2021. I'll add a few more tips to KCooper's list: 1) Make a flowchart of your sales process and insert all the fucntions for when a Sequence COULD be used. Example: A post-demo follow-up should include information about the demo, notes on what you talked about, and next steps. Tricks & Best Practices. I thought Skip just meant skip the task for now but leave it on the task list for later, however, the picture below has me wondering if pushing this button has been skipping the task in the sequence all together. Seems strange that a platform with so much focus on attribution and funnel marketing is missing this important feature. Consider these best practices: a. 0. Currently, assets are form-gated (will look into changing that later). Out of the box, without custom development, workflows do not have any cap / throttling features. Happy to help here! I feel your frustration with this limitation. (Knowledge base: Enroll and unenroll contacts in sequences using workflows) In your HubSpot account, go to Automation > Sequences. Make sure that prospects don't slip through the cracks, but don't take too much time away from your day. The purpose of a sales sequence is to engage prospects, and they haven't engaged. Express gratitude with gifts. Hi, We have just encountered a situation where a sequence is sent to a client in the middle of a new deal. A little late, but in case you hadn't figured it out yet, you can enroll multiple contacts into a sequence by: A) creating a list of all pertinent contacts and enrolling that list into the sequence, or B) by going to Sequences, clicking on the specific sequence, and clicking "Enroll" at the top ri. We use cookies to make HubSpot's community a better place. Step 4: Call with voicemail. On the left in the actions panel, under External communication select either Enroll in a sequence or Unenroll from sequence. English English Español Português FrançaisIn this video, @aschwanke from HubSpot solutions partner, Simple Strat shows you how to use AB testing for sequences in HubSpot to improve the outcome of your sequences, increase engagement, and hopefully lead to more conversions! She also covers: - What you should use AB testing for in HubSpot sequences - Best practices. There are hardwired parameters of sequences (which can be found in this knowledgebase article), but beyond that the limit is your imagination, which can actually be quite daunting. Hi , Depending on how you're sending sequences this is both possible and not possible. Hi To effectively log emails and calls, track the stages of contact engagement, and generate reports based on these activities, you can utilize a combination of HubSpot's features, including lifecycle stages, tasks, and custom reporting. The following templates have 60% or higher open rates, 8% or higher click-through rates, and 30% or higher response rates. We are syncing HubSpot with Smartsheet but having quite a few issues with data sync. Understanding sequences vs workflows hubspot processes will help you decide which is the best option for your needs. We build out a sequence with a combo of emails + calls + direct mail (tasks) and utilize a list to segment and to make it easier to bulk add. . However, I cannot seem to create an automation flow. To learn more, and to see a full list of cookies we use, check out our Cookie Policy (baked goods not included). 2. Sure, it might also include a non-sequence email but that would mean that someone would send additional sales emails from HubSpot to a contact already enrolled in a sequence – unlikely and even if the contact replied to a non-sequence email, "Replied" would be a valid value. " The beauty of sequences + templates is that we can create. Step 2: Call – use a template for . Cookies help to provide a more personalized experience and relevant advertising for you, and web analytics for us. We’ve collected some standout welcome message series examples that include confirmation messages, thank you emails, and offer templates to help you with your customer onboarding process from start to finish — and make a great impression along the way. For example I may want to enroll everyone at company x with 50 employees. It also applies to all email sequences in different tools. In this article, we will explore tips and best practices for optimizing lead nurturing in HubSpot to drive better engagement, conversions, and. Use this B2B email template to introduce yourself and your company to the prospect. Sequences can: Automate follow-ups. I mean, we sell complex automation and safety products. CRM & Sales Marketing Service RevOps & OperationsThis typically happens when an old list is imported, even after it's been "cleaned". Sequences are an excellent feature of the HubSpot Sales Hub and Service Hub Pro. Aug 16, 2022 5:38 PM Follow Powerful Sequence Ideas Hey @DarrenScottUK, Awesome question! I have some quick thoughts/ideas for you below: Look at what is currently. At $1,200 a month for 10 users, it offers conversation intelligence, playbooks and goals to optimize growth performance. . . To learn more, and to see a full list of cookies we use, check out our Cookie Policy (baked goods not included). What Are HubSpot Sequences. When a contact bounces, HubSpot will automatically unenroll them fr. We use cookies to make HubSpot's community a better place. Search Tips, Tricks & Best Practices for solutions or ask a question cancel. Hey @fierceweek this isn't possible at the moment unfortunately. Then, click on Create sequence. However, the contact is still enrolled in. You can also automatically create ta. Retargeting. Hello all, I am reaching out on behalf of the HubSpot Product team to inform you that this idea: Enable mass enrollment in sequences is Not Currently Planned. A Note On HubSpot Workflow Goals When creating a contact-based workflow, you can set a workflow goal to focus on your workflow's objective and measure your workflow's success in nurturing contacts. Provide easy navigation. FYI- 10% of those who have been enrolled in a sequence became our customer! Previously, these would have been DEAD deals. g. I'm looking for best practices when entering company. This number is expected to rise to 95 emails per person per day by next year, and reach almost 100 by 2018. If you have a paid subscription you could try contacting support to see if it's a batch tha. HubSpot Sequences are a series of targeted, automated email steps designed to engage your contacts in a personal and timely manner. If you want to bulk enroll contacts associated to your deals into a sequence, you would have to create a list of those contacts first under Menu > Contacts > Lists. Allow cookies. Is there a way to use a workflow to set a trigger when that specific first sequence ends, to have it auto-enroll those prospects that didn't reply into the second sequence?The best email subject lines are creative, compelling, and informative without giving too much away. It is a matter of understanding where each is best used. If you want to bulk enroll contacts associated to your deals into a sequence, you would have to create a list of those contacts first under Menu > Contacts > Lists. Hi . Move Fast. . We use cookies to make HubSpot's community a better place. , recognition by the analyst community like Gartner). e. English English Español Português FrançaisHowever you slice and dice your inbound leads, you can always address each customer segment with its own set of customized triggers and sequences. seek advice, and stay updated on the latest trends and best practices in using HubSpot Sales Hub. It is like having a personal assistant for your sales team! It allows you to keep your outreach process on track and ensure that no leads slip through the cracks. Split your sample groups equally and randomly. The reporting features are currently aggregated and the only area you can access granular data on contacts/companies that may have been a part of a. Currently I'd have to go through the enrollment process 50 times. She loves being part of the Bluleadz team and implementing SEO best practices with her content. If you’re looking to save time, enhance your outreach, and nurture leads effectively, this. When implementing a website carousel on your site, it's important to do so in a way that enhances your user experience (UX). Some opportunities just present themselves at the perfect time, and if you can capitalize on them, it will greatly increase your chances of success. I want to create one where they get the next ema. See here:Contact-based workflows is an object-based workflow originally rolled out in August 2012 at the inaugural INBOUND marketing conference — and they’ve come a long way in eight years. Having an audience in mind makes it easier to write the emails in the sequence. Optimize marketing, sales, and customer engagement with INSIDEA's expertise. com Understand and get started with HubSpot sequences' best practices. To learn more, and to see a full list of cookies we use, check out our Cookie Policy (baked goods not included). Click on From scratch. HubSpot Emails and Workflows. English English Español Português FrançaisWe use cookies to make HubSpot's community a better place. context and value are key. 7 Best Practices TO Consider: HubSpot’s sequences tool enables you to: Create targeted, customizable templates in an outreach sales email sequence. 10. Welcome to our Community-enabled onboarding program! In this introductory video we will be guiding you through the very first steps to successfully start your journey with theSales Hub of Hubspot. Best Practices When Using Sequences Identify your goals. Hi everyone, Currently, I have a BDR that has created a sequence with ten steps to reach out to new customers through the sequences menu. There isn't a sequence setting for this but there is another way: Assuming that your BDRs are adding contacts from the contact index page (Menu > Contacts > Contacts), you could create and save a filtered view for them. Cookies help to provide a more personalized experience and relevant advertising for you, and web analytics for us. I wanted to refer you to this related post where @karstenkoehler explains how to add a meeting link to an email template and shares screenshots of what the template looks like when you add a personalization token for an owner that has multiple meetings. You're simply using another infrastructure to send the emails and that affects deliverability. Hello HubSpot Community, I'm currently using HubSpot for my prospecting efforts and have set up a sequence with the following steps: Automated Email. Cookies help to provide a more personalized experience and relevant advertising for you, and web analytics for us. - Use personalization tokens in HubSpot marketing emails. Hire the right amount of staff. Hello! I'm new in Hubspot and we're setting up the system in our company. . Happy to show you how we do that if you like. We use cookies to make HubSpot's community a better place. 7. Sequences send emails from your connected inbox as sales emails. Know your ideal buyer profile and the persona you are targeting. Hi Thank you for this information. Reply. 8%. This article explains the contact property types, you'll see rich text at the bottom. Cookies help to provide a more personalized experience and relevant advertising for you, and web analytics for us. It also applies to all email sequences in different tools. It's not quite a complete solution, but it helped to give me a better understanding of the influence and usefullness of sequences. They can also help you create workflows to: Remind sales reps about calls and timing; Send emails;. Whether you send one email or implement a full drip campaign, there are a few best practices to keep in mind when planning an abandoned cart email. Including a striking piece of information or research will give your lead something that they’ll remember later on their path to becoming a customer. Cookies help to provide a more personalized experience and relevant advertising for you, and web analytics for us. You would also need to update your template in the sequence to use a personalization token for this property. Curate the slides with intention. (In a contact-based list, you can filter for deal properties. Adapt to all devices. the name of the sequence that someone was. You can also subscribe to the idea (Options > Subscribe) to get notified if the status changes. Hi , the way I would handle this is to create a property using the rich text property type, then you can update this property for all 10 using the bulk edit before enrolling in the sequence. I scraped a couple of articles that I. LinkedIn is great but it is a component of a wider strategy which imo is best housed in Hubspot. Thank you. I agree, there needs to be better reporting in sequences. Below is one of HubSpot email sequence examples for follow up: Source: HubSpot. Don't purchase contact lists. When a contact is unenrolled from a sequence due to an action that they took (i. Yes, it is possible to send personalized images to each person in your HubSpot sequence. HubSpot support and inbound marketing for OEMs, contract manufacturers, and industrial suppliers. More long term this practice will result in increased spam foldering, and increased soft bounces for your entire network. One-on-one interactions. 解決済み: Does anyone have any tips or tricks on keeping contacts enrolled in a sales sequence, even if a prospect replies to an email? これらの掲示板を使用するには、JavaScriptがインストールされ、有効になっている必要があります。Pick and experiment with whatever works best for your own sales hustle. Provide personalized solutions. You don't need to waste time training your team on new sales software. In the left panel, choose Start from scratch or select a pre-made sequence template. Best practices with sequences are highly dependent on A) your job role,. Out of the box, without custom development, workflows do not have any cap / throttling features. Sequence emails are sent from the connected personal inbox of a user, marketing emails via a connected company email domain. Hi , , , - Do you have any sequence ideas or tricks you would like to add? Thanks! Best, KristenHubSpot Sequences tracks the performance of your sequence, so you can see how many contacts are opening your emails, clicking on your links, and booking meetings. Close $100K Deals With These. . Optimize for SEO. 2) Timing. Search Tips, Tricks & Best Practices for solutions or ask a question cancel. If that's not an option, how about the calculation property I suggested?Best practices on automating your Service pipeline. After deal creation, you can automatically create the ticket record and trigger the email send. We use cookies to make HubSpot's community a better place. For example: 1. Customer success should be a team sport. Click on Create Sequence. I am just getting started in sequences - what ACTUALLY starts the execution of the sequence? I don't see any buttons that says "start" or JavaScript must be installed and enabled to use these boards. 1. . We use cookies to make HubSpot's community a better place. Hi community. Once you're happy with the workflow, set it live. Unfortunately not, no. Click Create Email. It's currently not possible to filter opens from a specific sequence. Single Customer Account. Those are the priority contacts, so I don't. Cookies help to provide a more personalized experience and relevant advertising for you, and web analytics for us. " Create a New Sequence: If you haven't created a sequence yet, click "Create Sequence" and set up your sequence with emails, tasks, and delays. Content marketing. Hi some things cross my mind: - are you enrolling contacts in different sequences at the same time? - may be an issue of surpassing the email limits you can send per day? 500 or 1000 depending on having Enterprise ou Professional - might it be the sequence setup? - does your sequence include tas. With sequences, you are in most cases selecting individual contacts to be enrolled into automation, but. In your HubSpot account, navigate to Automation > Sequences. Hi. 8 Best Practices For The Perfect Email Onboarding Sequence 1. Gelöst: Does anyone have any tips or tricks on keeping contacts enrolled in a sales sequence, even if a prospect replies to an email? JavaScript muss installiert und aktiviert sein, um diese Boards verwenden zu können. Workflows: select the checkboxes to let the user Delete, Edit, or View access to the workflows tool. To learn more, and to see a full list of cookies we use, check out our Cookie Policy (baked goods not included). DAY 9. Sequence Management, is there a calendar view? Hi @KHassen30, As far as I know there isn't, no. Turn on suggestions. What I want to do is make it so that once an email gets 2+ opens, it adds a call task. , but I can't figure out a way to track influenced on closing deals. Once you have your filtered contact view showing the 10 contacts, you can check the box for. They both feature automation tasks like nurturing leads, automating tedious sales. . This will occur if you selected. Go to Workflows. We use cookies to make HubSpot's community a better place. If you're looking for a few more tips, read on to the next section to learn how to design the perfect email onboarding sequence. In the upper right, click Create Campaign. Create tasks to keep your follow-up on point. If I set a sequence with 3 steps over a 3. 1. There are hardwired parameters of sequences (which can be found in this knowledgebase article), but beyond that the limit is your imagination, which can actually be quite daunting. 7 effective HubSpot sequence best practices 1. Happy to show you how we do that if you like. Recordings of the workshops you have attended. This is the code HubSpot generates. Take time to understand customers. Auto-suggest helps you quickly narrow down your search results by suggesting possible matches as you type. . Email Nurturing. In the article pro tips part the 4th one is " Create views by action - this is really important. Customize access to bulk actions, property settings, and the workflows tool. . Something that could change t read more. I'd recommend you hop over there, add your request and share your portal ID. If the action determines a singular, individualized contact attempt then I would recommend using workflows to set that task. 3 Ways to Segment for Success. Next up: filling in the template with words and pictures. Tips, Tricks & Best Practices. 7. Search Tips, Tricks & Best Practices for solutions or ask a question cancel. English English Español Português FrançaisHubspot onboarding, sequences and workflows SOLVE Thank you @karstenkoehler - I think what I am trying to get at is to understand how Hubspot and others are using other techniques beyond workflows to handle unique processes or situations that fall outside or are independent of those (so what happens for example. How you do this will vary depending on the A/B testing tool you use. Source. We use cookies to make HubSpot's community a better place. My understanding of this is that they won't be unenrolled unless they reply to one of the sequence emails. Saving time and efficiency; it’s possible to schedule a string of follow-ups; days, weeks, months later to save time and ‘forgetfulness’. Tips, Tricks & Best Practices. After the convo, we usually change the leadstatus. Second, you can establish authority by borrowing it (e. Here's how you can set it up: Lifecycle Stages: Create a new. Josh. 1. If you are enrolling a contact into a sequence, select the Sequence you want to enroll them in, the. We use cookies to make HubSpot's community a better place. Optimize marketing, sales, and customer engagement with INSIDEA's expertise. . That's great! I w. 8. HubSpot Sequences are designed to help your sales team reduce the time they put into repetitive communications. Allow cookies. . Hope this helps!Looking for advice from more advance Sales Hub users. The Agency, we built our own follow-up email sequence — using the free Email Templates tool from HubSpot Sales — that generated $100,000 in 30 days. Our sa. e. "If you haven't looked at the sequence templates that are available in HubSpot, I'd start there. Does anyone know if there is a way to limit the visibility of a. More Insights. Hubspot onboarding, sequences and workflows. Unenrollment triggers for sequences cannot be adjusted or customized. Enroll contacts in sequences right from Gmail or Outlook for desktop so you never lose touch. % Tickets closed in 24 hours I'd l read moreHey , Awesome question! I have some quick thoughts/ideas for you below: Look at what is currently working for your sales team. Granular reporting for sales sequences. Understanding HubSpot Workflows. Cookies help to provide a more personalized experience and relevant advertising for you, and web analytics for us. In this article, we will explore tips and best practices for optimizing lead nurturing in HubSpot to drive better engagement, conversions, and ultimately. Include Social Proof. Workflows and sequences in HubSpot can often be confused for one and other. What Are HubSpot Sequences. It has powerful integrations that make it easy to manage all your marketing and sales activities in one place. That's a lot of email. Use a CTA. Create your views by focusing on specific actions that you need to take with each contact, such as ‘Follow up’ or ‘Find a different way to connect’. (Your company may need multiple pipelines if you have different lines of business. 1. In. While you can create a list to filter for total email opens from at least one sequence, you can't specify which sequence you're referring t. i. Understand your goals and your customer's mindset. For instance, maybe you want to contact 200 prospects to establish that any given step has been tested. Depending on your use case, you may have options for additional sequences or. Good luck!HubSpot Sequences Best Practices: How To Personalize Every Mass Email You SendWebsite Carousel Best Practices. In the left panel, select Start from scratch or select a pre-made sequence template. Mastering Inbound Marketing: Tips, Tricks, and Best Practices for Success In today's digital age, inbound marketing has become a cornerstone of successful marketing strategies. Lead nurturing is a crucial aspect of any successful marketing strategy, and when it comes to effectively managing and nurturing leads, HubSpot offers a range of powerful tools and features. 4. Hi , Not in a report based on the data source "Activities", no, only in reports based on "Sales email": Best regardsCommenting because I have the same issue. Sequences: Contacts will be automatically unenrolled from a Sequence when they reply to your email, or book a meeting with you. The features of the system enable a small, B2B-focused business development team to break free from geographic constraints, tedious spreadsheets, and time boxed sales cycles in order to talk to more future customers, more effectively, over longer sales cycles. DAY 9. Then, test your instructions by completing the task as outlined. A lot of the manual steps can indeed be automated with workflows. Keep it short. Sequences: Contacts will be automatically unenrolled from a Sequence when they reply to your email, or book a meeting with you. marketing ran a campaign to promote a webinar to the same contacts that sales were using seq. The term “HubSpot sequence” refers to an automated series of sales emails sent to contacts from an email address you’ve connected to your HubSpot inbox. Without further ado: the unequivocal: Templates are used in Sequences. It will continue until a person actually responds, books a meeting, or meets whatever the criteria is to unenroll them from a sequence. . Tips, Tricks & Best Practices; Sequence LinkedIn Stage Assistance; Tips, Tricks & Best Practices. . This last one is especially important because it tells. Tips, Tricks & Best Practices. Unfortunately not, no. Hi @DarrenScottUK , One of the most successful sequences I built was actually post-sale, pre-close. Clean your mailing list regularly. 7. First, share social proof like customer success stories and industry coverage (e. This sets contact owner and creates a task to call the contact for a screening chat. Participating in the HubSpot Community allows managers to tap. . All are highly responsive with zero coding requirements. Does anyone have exper read more. The Enterprise plan is HubSpot’s most powerful customer service plan. See what your top reps are doing. My understanding of this is that they won't be unenrolled unless they reply to one of the sequence emails. We have HubSpot Sales Professional, but I'm not sure the workflow is exactly what we would need here. Cookies help to provide a more personalized experience and relevant advertising for you, and web analytics for us. Sequences. Personalization. . This metric looks at what percentage of all these emails are opened. Learn how the tool works and tips for creating effective sales emails. Generally, I would always set up sequences to tell a story – from a first touchpoint and 'Hello' to a last chance to reply and 'Goodbye'. One of the biggest differences between these two automation tools is the type of emails that are sent through them. sequence" OR "Sequence starting step number is equal to 1," the action is creating a deal with the contact name. Below are HubSpot email sequence best practices. Step 6: Call – use a template for specific persona in this sequence. One such tool that can significantly streamline your sales process are HubSpot Sequences. 6. According to this maxim, here are the ideal times to reach out: Time: 3 p. . Enter your sequence’s name and click the “Create” button. Hi, We have just encountered a situation where a sequence is sent to a client in the middle of a new deal. HubSpot email sequence best practices. . Cookies help to provide a more personalized experience and relevant advertising for you, and web analytics for us. For a sequence you might want to clone one and change some emails or some specific actions in it, instead of having to entirely recreate your existing sequence you can just clone your existing one and edit the cloned one. HubSpot sequences are designed to help you generate email responses, so that's the finish line in their eyes. Service Hub Onboarding is designed for new customers using Service Hub software for the first time. Hi all, We recently implemented 6sense but we cannot get activity from Sequences to display in 6sense e. Keep also in mind that sequences have automatic unenrollment. A lot of contacts show 1 open on emails, which I know is just the spam filter. It might seem simple, but that opened email can lead to a closed-won deal. However, only the super. HubSpot Sequences. Start with a confirmation email. One of the biggest differences between these two automation tools is the type of emails that are sent through them. option would be a calculation property on the company object that counts how many contacts have the value Now in sequence =. Just started using Hubspot Sequences so still on a learning curve. Ditch autoplay. At HubSpot we found that that emails sent from "Maggie Georgieva, HubSpot" perform better in terms of open and clickthrough rate than emails sent from just "HubSpot. I tend to copy and paste chunks of text to personalise my sequence emails as I go through them. How many emails you fit into one sequence is entirely up to you – and eventually 4 sequences of 2 emails might have the same impact as 2 sequences with 4 emails. DAY 4. Focus on what message, channels, and touchpoints resonate with your ideal. Cookies help to provide a more personalized experience and relevant advertising for you, and web analytics for us. We use cookies to make HubSpot's community a better place. To learn more, and to see a full list of cookies we use, check out our Cookie Policy (baked goods not included). Keep the main message and call-to-action above the fold. The actual solution was even simpler: sequences pause, for instance, if one of your users, when they create the sequence, uses "send email" We use cookies to make HubSpot's community a better place. . This is NOT an either/or discussion. )?Hi , Sequences and marketing emails behave differently. Turn on suggestions. Research your prospect and their business to gauge whether you can provide value.